It's fashion's hottest hue, and a favourite with Blake Lively, Katy Perry and Nicki Minaj - but could you pull off Pepto pink lipstick?

It doesn't sound very appetising but a shade of lipstick, nicknamed 'Pepto Pink', has been hailed the beauty world's hottest new must-have.

Variations on the chalky, opaque hue have most recently been spotted on Blake Lively, Nicki Minaj and Kelly Osbourne, while countless other stars have been working softer takes on the look.

Though red has long been the go-to colour for fans of glamour, the new alternative brings a more youthful and playful feel to the look.

From blue-based hues to shades of a deeper magenta, stars like Katie Perry, Melissa George and Julianne Moore have been opting for the candy-coloured lipstick often to offset a chic, monochromatic outfit.

See pictures of stars with pink lipstick here: http://www.dailymail.co.uk/femail/article-2104378/Its-fashions-hottest-hue-favourite-Blake-Lively-Katy-Perry-Nicki-Minaj--pull-Pepto-pink-lipstick.html#ixzz1nSzo02Oi