Web Planning Process Basics

1. PLANNING

a. As-is analysis
b. Competitor Analysis
c. Conceptualization
d. Target Definition
e. Resource Planning
f. Promotion Planning
g. Create Operational Flow
h. Scheduling

2. INFORMATION DESIGN

a. Create Site Map
b. System Design
c. Usability Standards
d. Accessibility
e. Infrastructure Planning

3. DEVELOPMENT

a. SEO Stratagem
b. Write-up
c. Photo Shoot
d. Designing
e. Coding
f. Web System Development
g. System Test
h. Operation Test

4. OPERATION AND MAINTENANCE

a. Update Operation
b. Access Analysis
c. ROI Assessment
d. System Customization
e. Issuance of e-Newsletters
f. Promotion Planning
g. System Management
h. Operation Management

It is also important to take note that your website needs a PDCA process to be properly maintained:
Plan - Do - Check - Act (See screenshot)